Tuesday, November 20, 2007

PCCW Phone Line Tech Workshop TVC SkyExits.com

Product: PCCW Telephone Line
Title: Tech Workshop
TVC http://www.skyexits.com/
Agency: Ogilvy & Mather Hong Kong
Production House: SKY EXITS FILMS PRODUCTION HOUSE
Bangkok Thailand
Film Director: AUM Suvinit Pornnavalai

Synopsis:
A group of technophobia gets together for a group therapy. They are all different kind of people from nerd to pre-historic professor, from hippy to stupid dump girl, and etc. This group therapy focus on a new technology which will open their mind about a new telephone that can play song, booking a movie ticket or even watch a Football Premier League match life on the telephone set thanks to a service from PCCW Fixed Phone line. But will they accept and be able to live on with this new technology? That is the question which still waits for the answer.




Behind The Scence Make of The Movie by http://www.skyexits.com/
Product: PCCW Telephone Line
Title:Tech Workshop
Agency: Ogilvy & Mather Hong Kong

Production House: SKY EXITS FILMS PRODUCTION HOUSE
Film Director: AUM Suvinit Pornnavalai







STORY BOARD Tech Workshop with story line treatment

PCCW_Tech Workshop // Aum-Treatment
Revised


Adapt to advance tech

Preface

Have you ever met a low technology or out of date people???? Such a poor thing, isn’t it? We’ve sent a man to the moon, we catch up with the other people from different continent by the click of our finger for God sake. But that’s ok because we can teach those out of date people, or you think other wise? Even though it’s going to be a very tough job, but we can do it.




01





Open on PCCW Quad play device. A sign above a door reads ‘Learning to love the Future Workshop/Tonight’.



02



Inside, several people are sitting in a circle. They look like retro 60’s hippies, archeologists, country bumpkins, old fashion nut in the shell lady, very neat freak control lady and …etc. We can notice at the fist look that they are out of date and old fashions who wouldn’t accept any new technologies in their lives. Everyone gathers around it and wonder why they are here?


03


There’s a PCCW broadband terminal sitting on a table in the middle with a tutor stands next to it.


04



Tutor: Actually…, it’s just like an ordinary TV



05

The participants start to wonder in amusement because in front of them is not a TV set. It’s actually a phone. Why the tutor say that it’s a TV set. He must be crazy or goes nuts. Then all laughs out loud at the tutor.


06

The tutor has a sly smile on his face then pushes a button on PCCW fixed line. All of sudden, a screen on the phone blaze to life and show a most famous TV show on the screen.



07


All the sudden, the laugh was gone. The room fills with silent except the faint noise of TV show on the PCCW fixed phone screen.


08

Tutor: Alright…alright, everyone calm down. It’s nothing new here. And guess what? You don’t need to worry about complicate cable to connect this phone.


09

Some of the participant move closer to the PCCW fixed phone and wonder is it for real? He must be joking right? This is a trick that he makes us believe. For goodness sake, it’s a phone for cry out loud.


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11

Tutor: you even can pay any bills or buy any of your favorite show as well.

12



The participant now move back with shock because this phone really can do all the thing that their tutor just said before. Oh sweet mother of God. It’s a miracle!!!



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15

Tutor: Calm down everyone. Now if you press this button
(He look down at the phone and press the button. Meanwhile, some of the participants start to loose control and thought that they are football player)
you can watch your favorite football match from English Premier League to UEFA Champion’s League, LIVE!



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Tutor: You also can preview your favorite photos or watch your favorite Music video clips with this phone as well.


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20


Now the disaster strikes the whole room. Some of the participant can not control themselves and start to dance like crazy.



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22



MVO: PCCW fixed line now brings you the eye. Open your eyes to the whole world. Call 2888 1888 to find out more.


23


Tutor: And this!!! (He pick up a receiver and place next to his ear)
You can use it as a phone as well.



24


All the participants, even some that still dancing, walk toward the PCCW phone and one of them try to get a hand on the phone. However, the tutor take it away first but the other don’t give up either. The fight over the phone between the tutor and participant now start.


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